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Custom Software as a Way to Increase the Business Retention

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It is impossible to survive in a modern highly competitive market without quality software. A perfectly matched product increases employees’ efficiency, improves customer service quality, and expands the company’s capabilities in the market. In the age of modern technology, you need to take care of the efficiency of your software.

Most existing businesses have neither reason nor funds to upkeep the entire department to create and maintain a couple of applications. Fortunately, nowadays, a plethora of vendors provide outsourcing software development services. However, the question stands: who should you choose from among the available contractors? What software do you need? How to teach staff to work with a new product? The answers to these questions will help you in choosing the top software development company.

Why Custom Software Development?

When introducing an app, any business owner would think of one of the ready-made solutions first and foremost. These usually are cheaper, have a history on the market, and supportive user communities. However, universal solutions have a notable disadvantage of being incapable of catering to specific situations and business processes.

Custom software development is the best option in most cases. It can take into account the company’s individuality, goals, specific features, needs, and so on. Any expert would agree that neither time nor finances spent when developing a custom application are for naught. So what are the advantages of tailored software?

1. Individuality

Universal software may not match all of the company processes, needs, and requirements in full. In turn, custom software development has the added benefit of making it possible to integrate all the daily and rarely executed tasks in a single solution. Such integration eliminates the problems of disorganization and helps to streamline the daily operations.

2. Scalability

As your enterprise pursues its goals, it will inevitably grow and develop. With time, the state of any market changes. You may decide to add new spheres of activity or even eliminate some of the current ones. The software needs to be flexible and easily adaptable. While changes to marketed solutions are made according to the plans of the company that maintains it, you retain complete control over a custom-developed app.

3. Support

When ordering branded software, you get high-quality support and constant attention from a team that developed it. You can address your outsourcing vendor with any difficulties that arise and be sure to get qualified aid.

How to Choose the Right Software Development Partner

Next, we are going to discuss how to choose the right outsource web development company. After all, the successful result of the whole endeavor depends on this choice.

1. Establish your resources, goals, and timeframes

Make a plan, answering the following questions. How long are you ready to wait? How big a budget can you assign for the project? Most importantly, what are your goals? What would you like to improve in the company, what should special attention be paid to? What kind of app and why do you need?

2. Investigate the potential contractors

It will be great if you can review the feedback about the company. Consult with their previous customers if possible – how satisfied were they with the work done? Study the criticism, if any. Finally, the vendor should have prior experience of development within your market niche.

3. Request a quote and check the technological offer

Study the offers of potential contractors. Compare them carefully. How relevant and purposeful is each proposal? How can it be useful for your business?

4. Establish the effective communication

Continual communication is essential. What channels will you use, whom exactly will you contact? This is especially true when your developers are located in a different country. On the one hand, it is excellent not to be limited to local specialists. On the other hand, you need to have a clear understanding of time difference, possible common languages for communication, etc.

All these points are crucial for answering the question of how to successfully outsource software development. Think everything over, be aware of possible difficulties.

Possible Approaches to Selection

There are different ways to choose a custom software supplier. Let us review the most used ones.

Budget-centric approach

Project cost is the key deciding factor here. The customer compares the prices quoted by competing potential vendors and chooses the most cost-efficient one. Keep in mind that the lowest price may assume the worst quality, expertise, and service.

Experience-oriented approach

Probably the most efficient approach as a central selection factor here is the expertise of the contractor. After all, a company with considerable experience in your market niche most likely already had encountered customers with similar requirements, as well as industry-specific difficulties.

Managerial approach

This approach places the main emphasis on managerial capabilities, structured interaction, and organized work. Major focus points are the detailed documentation and clear interaction structure.

Communication-oriented approach

The important thing is the sustained connection you make with the development company. With this approach, attention is paid to communication methods, choosing the right attitude between the contract parties, and the productivity of interactions.

In our opinion, the most correct result can be attained by applying an integral approach. Taking all of the mentioned factors into account, the customer can make a balanced and deliberate decision.


As you may already understand, for the successful development of your own company, it is important to hire a custom software development company that can meet all your needs. 

The choice should be approached carefully, taking into account all possible nuances. It is essential to review the company’s website, blog if available, and study their reputation. You need to understand whether the prospective contractor has the required expertise and knowledge of relevant technology. Do not buy into the cheapest services! Perhaps a company offering a more expensive product may save you money on additional service fees.

List your needs and requirements. You should write down everything point by point – permissible development budget, time limits, goals, and pain points. In negotiations, you can explain what you want and then adjust the work process upon the need.

It is also imperative to choose the people responsible for the project’s course on both sides. Is the service vendor ready to provide ongoing maintenance and technical support after the launch?

If you write all this information down clearly and concisely, considering the slightest nuances, choosing the suitable partner would be a breeze.

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