In less than 2 weeks, 2023 will arrive. Designing a website isn't rocket science, nor is it a mixture of rainbows and unicorns. But having an outdated website in the modern era is a grave crime you can commit. And as a result, you have to pay the high price of losing loyal customers. Thus, the year 2023 is to make your brand website exciting and attractive. Because it is the website that is an online front of your brand.
Here are the 5 effective ways to get more out of your web design:
The website’s credibility is like an insider’s joke, not everyone gets it, but those who do, understands the importance of its existence. And one size fits all concept doesn't apply here. If the website sells earthen products, the color, fonts, and graphics are warm. Similarly, the website of a financial planning company needs to have disciplined fonts and HD images. If all fonts of two websites are interchanged, the website's credibility goes down the drain.
If you want to outshine your competitors, your brand's website must be state-of-the-art. With the latest and updated website comes credibility. People trust websites that have a personalized touch and are not robotic. With correct colors, modern designs (doodles and illustrations and animations), crisp and catchy, informative content, effective CTA button, and regular updating, the credibility of a website is built.
It might be difficult for brands to build such websites on their own, which is why they hire top web design companies who will not only create the website but maintain it too. Also, they will upgrade it from time to time, adding features and making it even easier for people to navigate.
2. Brand Consistency
Web Designing plays a massive part in maintaining brand consistency. Every website page should have correct and concise information about the brand. Also, it doesn't mean that the website is stuffed with the brand; instead, it should be subtle and valuable. The website's consistency ensures that your website looks coherent and works harmoniously. All website elements, such as headers, footers, sidebars, navigation bars, etc., should align with each other.
Benefits of Brand Consistency:
- gives your users a positive experience of the brand
- enables users to carry out tasks quickly and efficiently
- improves the usability of your website
- eliminates the pain points and difficult navigation
- saves money and time on design
If the design of the website supports the story of the brand, then people will put their faith in the brand. But if it doesn't deliver what they have promised, people will leave the website quicker than expected. Also, how you portray your website online will show how the business looks offline. Hence, brand consistency is a must when discussing web design in 2023.
Web design can generate revenue, which is one of the effective ways to get more in the year 2023 and subsequently. If the website is designed correctly, the space can be sold for advertisements like newspaper websites. Making a page for the subscription can help gather data about people and convert them by sending personalized offers, discounts, information, and messages.
Product Review, Affiliate Marketing, and selling digital products are a few ways to generate revenue from the website. Having said this, publishing quality articles can also generate revenue from the website. For example, if you own a gaming website and you're able to share some little-known strategies in an article. If you can hook the visitor in by sharing a few tips, then link to a password-protected page (this is an option within WordPress) for the most valuable information.
4. Google Ranking
When the website is designed correctly, the content fits perfectly, which in turn helps with Google ranking. SERPs do not just consider written content; they take images, text, alt tags, and video content. If the website is poorly designed, customers will leave quickly.
Also, if the website is loaded with heavy design, it might take too much time to load, which will bore users. They do not have enough patience to continue staying on the website. The site should be simple and easy to navigate. It shouldn't give the user a hard time to dig the things that they wish to find. Otherwise, they might end up abandoning the website.
5. Reduced Bounce Rate
Website Design shouldn’t be underestimated when it comes to user retention rate. Thus, if the content isn’t appealing and isn’t placed correctly, users might not stay long enough to stay on the website. The best course of action here would be to take the assistance of a reputable web designer for help, but here are some basics to bear in mind:
Good contrast needs to be there between the background and text colors. It will make your site more accessible to the eye. Cluttered sites are challenging to digest. Hence, keep them minimal and attractive. Ads are off-putting, so keep these at bay or strategically placed, so they're not overbearing.
Be intentional with the placement of design elements to guide your users through the page in the right direction. Try to create a visual journey from left to right, as this is the natural direction the eye follows.
Another point to keep in mind while taking into consideration the bounce rate of website design, is that mobile responsiveness of the website. If the site isn’t responsive enough on mobile, its bounce rate reflects in the results. Similarly, if links are broken, then it affects the user retention rate, and they will give up pretty quickly.
How do we know what a successful website looks like? Well, there is no definition for a successful website, but a website that attracts more customers, makes money, and is navigation friendly is a good one. One such website is GoodFirms. It is a review and research portal to find all kinds of services and software. Thus, have a look at this website and see how it is possible to get more out of web design.