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October 7, 2020
Today AppStore contains more than two million applications, and Google Play has the same number. Despite this abundance, people are installing fewer new applications. The most often used apps are instant messengers, and this trend is increasing. So why not communicate with customers right there using the benefits of chatbots?
Here are the main reasons why your business needs a chatbot:
Benefits of Chatbots
The demand for bots is growing every year. In 2020, up to 80% of enterprises choose this effective way of communicating with customers. Chatbot business benefits are clear.
Chatbots allow conveying interesting information to each customer. Using data about the visitor, you can develop personalized offers, promotions, and discounts for those products that are important to them.
Many users are tired of the huge amount of information dumped on them on many resources. That is why they will be glad if you get rid of the stream of "special offers" that are proposed to everyone.
Chatbots are able to help in placing an order and answering technical questions of the buyer. Chatbot development will save you from the need to maintain a support service, at least at night.
Complex questions that a virtual assistant cannot answer can be entrusted to the competent specialists and everything basic level left to the chatbot, which will work around the clock and free of charge.
With the help of simple manipulations (for example, surveys, obtaining certain data about customers, and so on), the chatbot is able to facilitate the process of choosing a product as much as possible. This is especially important for those visitors who are visiting your online store for the first time: they may get confused by the navigation, not find the desired product and leave unhappy. A bot advisor will help them.
The chatbot also collects and uses information about existing customers: their location, purchased products, various demographic characteristics, and other features. This helps to simplify a repeated purchase, to create a personal offer (a discount, or a gift, taking into account the client's status). This increases loyalty, and the customer feels special.
Using a chatbot shows that you care that the visitor leaves happy and receives answers to all questions. The customer understands that all this is done for their convenience and certainly appreciates such treatment.
Enterprise chatbot development provides an opportunity to collect feedback from customers (and take appropriate measures: correct errors and quickly resolve certain issues), which is also very important for a successful business. Without a virtual assistant, you might not know anything about a problem. Not all failed buyers leave feedback - more often, they simply go to other sellers and never come back.
The more you focus on innovation, the better your business is perceived by potential and repeat customers. The bot minimizes problems and ensures the highest level of customer satisfaction, which is the surest way to promote your brand!
How to Create a Chatbot for Website
The whole process consists of the following 4 stages:
Conclusion
Do you need a chatbot for your business? We don't even doubt it. You just need to decide on its format. The Axisbits team knows how to create a chatbot for website for small, medium, and large businesses. Feel free to contact us by phone or chat on our website for any questions.
Contact us to help you get to know your customers closer.
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