At the beginning of their activities, many companies do not set any global goals. Despite the proven return on a professionally designed website, the vast majority of novice businessmen are concerned about the issue of price in the first place. Therefore, the following three basic methods for creating pages are used:
- Internal development;
- Appeal to friends and acquaintances;
- Contracting smaller development teams - often the limited allocated budget does not allow reaching market leaders.
Based on maximum possible simplicity and limited budget, the solution would most likely be to turn to custom WordPress development services.
Initially, this engine was developed to host simple blogs. Today, it is also adapted for creating websites - approximately 36% of the currently active online pages (that is, over 400 million) are created using WordPress development services.
Among the key points to the global popularity of custom WordPress development are:
- Accessibility - the program is open source;
- Ease of installation and configuration;
- A large number of colorful design templates, as well as additional modules that expand the basic functionality, many of which are also free.
Pursuing simplicity, many beginner entrepreneurs are forgetting the fundamental truth: in today's world, a website is the face of business. Most users will get their first impression of your company from its website. Stereotyping, in this case, is not the best option. A business needs an attractive, reliable, and secure website but a typical WordPress development company cannot guarantee a result with this set of qualities in all the cases.
Top Ten Reasons Not to Use WordPress
Before starting to create your own project based on this solution, we propose you to discover the main reasons why not to use WordPress, as well as the typical shortcomings of sites based on this engine.
1. Numerous vulnerabilities
One of the biggest reasons not to use WordPress is that the platform is quite vulnerable. Such problems lead to consequences of varying severity: from redirecting a user to inappropriate content to intercepting an account with administrative rights. To highlight the major threats:
- Malicious redirection - visitors to the site are redirected to domains, containing dangerous or inappropriate content (malware, porn, illegal gaming platforms, advertising landing pages, etc.);
- Backdoors - consequences of outdated software, vulnerabilities in protection. Due to these, a hacker can get access to the administrator account;
- Pharma-hacks - attackers use the cracked website as a tool for spam, displaying ads from their resources to the visitors in order to generate income;
- Phishing - hackers steal personal and commercial information from visitors for the purpose of subsequent exploitation.
2. Community-supplied plugins
Plugins are created by different people, including amateurs. Often they are designed to solve specific problems, based on specific operational needs or security issues. Basically, such improvements are one-time - you should not expect further improvement.
3. Engine updates
The next reason why you should not use WordPress. The engine itself receives updates systematically, monthly on average. Periodically, critical changes in its business logic occur, breaking, modifying, or restricting the work of the aforementioned "one-time", rarely used addons or improvements made by the end users themselves. Solving such problems can lead to notable additional costs.
4. Unlimited logins
By default, WordPress allows multiple and unlimited login attempts from multiple accounts. Such a policy is one of the main security threats.
5. Easy targeted templates
Template-based WordPress site design implies that there are uniform security problems on all sites using a specific template. This nuance greatly facilitates the process of hacking, since a one-time created malware is suitable for hacking hundreds or even thousands of pages. In terms of security considerations, this is one of the main reasons when not to use WordPress.
6. Plugin compatibility issues
The joint installation of several plugins often causes compatibility conflicts, which degrades the operation of the resource and may lead to crashes.
7. Page layouts
A considerable number of ready-made WordPress templates do not take into account that the site can be rendered differently in different browsers, on different screens - mobile and stationary. Custom-made engines usually take into account the possibility of opening a site on a wide range of devices and are able to adjust the layout automatically.
8. Template designs
Templated website is one of the main factors that can really lead to a loss of user interest in the project at the very beginning of its business cycle, especially in conditions of great competition. Of course, WordPress offers a wide library of designs, creating the illusion of diversity. Nevertheless, among the millions of sites based on this engine, there would be hundreds similar to yours like two drops of water.
|Template websites||Custom websites|
|Pros & Cons|
|✅ Shorter development time||⛔ Development time of ± 2-4 weeks*|
|✅ Cheaper upfront costs||⛔ More expensive than templates|
|⛔ Most templates are not SEO friendly||✅ Optimised for search engines|
|⛔ Others can use same template||✅ Authentic design to stand out|
|⛔ Limited possibilities for customisation||✅ Adaptable to the company's needs|
|⛔ Not 100% responsive on all devices||✅ 100% responsive on all devices|
|⛔ No support from a development team||✅ Support from the development team|
WordPress is a free community-developed platform and, as such, does not have a dedicated support service. In case of problems, the user will have to look for a solution on their own (loss of time) or hire specialists (financial loss).
Website performance affects SEO optimization and the quality of user experience. Designed to maximize versatility, WordPress functionality may turn out to be pretty redundant for a particular case. This does not allow saving server resources, leading to poor performance or requiring the rental/purchase of more powerful hardware than would be reasonable.
Additionally, a lot of this code is quite obsolete. It will need to be rewritten in the process of scaling the project. The main problem when writing custom, clean code in WordPress is that natively it does not support many innovative architectures such as MVP (model, view, controller). This makes the rapid implementation of modern programming principles very hard and fraught with many errors and last-minute adjustments. Of course, in most cases, you will not need to change anything in the existing code... But when you do, it can turn to be quite a mess.
Free, easy to install and run WordPress attracts a large number of newbies. However, such lightness can be detrimental to the project. The complex process of SEO, threats to performance, speed, data security, and many other factors can affect its success adversely.
If the project has tactics, development strategy, is aimed at further scaling, the best option would be the custom development. Not only can this result in unique and attractive appearance but also eliminate many specific problems as early as the design stage.