Can you believe that only a couple of years ago the ‘eCommerce industry’ term did not exist at all? There were only traditional brick and mortar shops where people could buy everything they need. And when the active development of information technologies started, the situation changed completely.
Nowadays, we can notice the tendency of continuous migration from traditional retail to the mobile eCommerce and online superstores. This is convenient for both business owners and customers. On one hand, the borders do not exist anymore, and the seller can reach customers worldwide. On the other hand, shoppers enjoy making purchases online. It saves their time and provides more comfort than visiting traditional stores. Besides that, it excludes the human factor impact.
The eCommerce industry has covered the whole range of products that can possibly be sold. You can buy everything from fruits to real estate objects online. And jewelry is not an exception. Although it looks a bit risky to sell or buy such products online, this is a great way for business development. In this article, we will talk about jewelry store mobile app, its significance and tips to build it properly.
Digital Opportunities for your Jewelry Business Improvement
We believe that if you are aware of the main tendencies of the modern eCommerce industry, you have already thought about how to design a jewelry app a lot of times. If you still have some doubts concerning this question, take a look at the advantages the antique jewelry app will bring to you:
- Permanent Access to the Store
One of the reasons why people prefer shopping online is lack of time. It is a pretty time-consuming process to reach the mall, find the needed products, pay for them and return back home. Besides that, most of the stores are not open 24/7, so the time the customers can devote to shopping is quite limited. Your ruby jewelry app can fix this issue and allow customers to make purchases anytime they want.
- Business Expansion
As we have mentioned above, online shopping breaks the borders. The eCommerce industry allows building cooperation with clients and partners worldwide. So if you own only a small traditional store somewhere in Brooklyn, the number of potential customers is quite limited with the physical location. And if you run a digital store, you can reach much more interested Internet users.
- Online Brand Promotion
The launch of a dedicated Shopify jewelry app would be useful for a general brand promotion. By sharing the information about your business online you attract new customers, investors and partners, as well as increase your brand’s popularity and reach new heights. Traditional ads are far not so useful as online promotion, so this is another reason to turn your head towards web business.
- Catering to Clients’eeds Using the Jewelry Shop App
Your jewelry shop app can help you find out more about your customers. You can not collect much information about visitors and customers at your brick and mortar store. But adding simple forms to the pages of your web store would be an excellent way to understand your target audience better.
- Sales Increase
And no doubts, the main goal of any business is sales increase. You have invested much money in your jewelry business, and expect it to grow and bring as many benefits as possible. Eventually, you cannot really succeed in the defined field if you do not expand your borders. Online business means wider audience and more sales. In turn, this leads to a profit increase.
Top Things To be Aware of
The Internet reaches more and more countries annually. Even those places hidden somewhere in the middle of Africa have access to World Wide Web and the opportunity to make purchases online. The number of digital buyers reached over 1.5 billion mark in 2017. There are some more facts you should know about eCommerce industry to make your hesitations disappear:
- More than a half of the USA citizens prefer making purchases online;
- More than a half of the Americans think that shopping online is the best option;
- Customers tend to spend more money online than at traditional stores;
- In the US, the jewelry industry revenue reached over 17.5 million dollars in 2018, and almost 20% of this sum was gained online.
Year by year, the numbers grow and demonstrate that the digital world opens stunning opportunities for jewelry retailers. So why not to use the chance to profit?
Tips to Get a Great Jewelry App
Fortunately, tools for software development allow the website or mobile application to look like a cherry pie. There are tons of jewelry designing apps that allow creating new patterns and implement the wildest ideas. There are even solutions like jewelry design apps for kids. They chase the entertainment purposes and attract many users.
The same can be said about eCommerce solutions. Various platforms and marketplaces provide great services to reach the biggest audience and increase sales in a matter of days. But there are some tips you should follow to join the flow of wholesale app standard for jewelry sales.
Let’s take a look at a few things you should draw the most attention to:
- Great Design
Your web app should differ from hundreds of existing solutions and be both attractive and easy to use. Try to build a unique interface that highlights your business specifics and make it as intuitive as possible for your customers to feel its convenience. Everything starting from the About Us page and finishing with the Checkout should look clear and work seamlessly.
- Amazing Images
Jewelry is about the visual perception. No one is going to buy your products if they look awful, or if you post low-quality photos. Or even worse, if you provide only the text descriptions of the products. Take the high-res pictures of the things you sell and make customers fall in love with them at a first sight.
- Information Protection
Jewelry sales require the necessity to deal with many financial transactions daily. In order to save your and your customers’ money, take care of the website security. Or hire qualified specialists that can do it for you.
- Integration with Third-Party Services
Let your customers log in using their Facebook or Instagram profiles to avoid the inconvenience and too many forms to be filled. This tip would be also useful for your brand promotion. Former customers may share their opinions about your business and attract new visitors in such a way.
All those tips are quite obvious but crucial. Take a note that those are not the only things you can do to make your website unique. You can either create a 3D jewelry design app to attract even more attention to your web store or implement cutting-edge technologies in the existing solutions.
For example, augmented reality tech provide customers with the opportunity to try the earrings or the necklace on in the online mode. Users just start the app, choose the products, turn the camera on, and see the way jewelry fits them.
Additionally, you can use chatbots to improve customer communication and speed up the purchase process. These tools can understand users’ inputs, provide relevant answers and help with products ordering.
Final Thoughts on Online Jewelry Shopping App Development
The eCommerce industry has created profitable conditions for various businesses. Starting the web store you get the once-in-a-lifetime opportunity to make a breakthrough and reach the desired level of sales.
All you need is a group of developers who can help you deal with that. No doubt, you can use ready-made solutions or platforms. But take a note that those services limit your opportunities and most of them allow zero customization.
So if you want to succeed, contact the reliable IT engineering partner, apply the right tips and watch your products fly off the shelf to the satisfaction of customers worldwide!