October 3, 2018

How To Find Investors For A Startup: A Complete Guide To Start Working With

In our day and age, founding a new business is not that hard. According to the statistics, more and more people are investing into new startups. For example, thanks to this fact the number of blockchain startups has risen more than 13 times in the last 5 years.

However, getting investors for a startup is still a difficult task. Especially if you’re new to the industry you’re trying to get into. No matter whether it is your first venture or not, we’re here to help you. If you have a unique idea and you’re asking yourself a question «Where can I find investors for a startup», this article is just for you.

Investment Requirements

A lot of people think that the way to find investors for a startup business is simply to present a profitable business plan. Although the numbers side of any business idea is important, there are many more requirements to a startup and its founders out there.

The first impression of an idea is made by the person presenting it. The best way to find investors for a startup is to be charismatic, well-informed in your field, ready to share your experiences and principles and to have an idea about where your project is going.

How To Find Investors For Your Tech Startup?

Although the amount of tech startups funding deals is slowly going down, it is still among the most popular places to start for a young company. And it is no wonder – with the rates at which the technological advancement is going, there can be many fresh ideas that can be used to create a whole new branch of industry.

If you already have such an idea or you think you can do better than an already existing company, you should start your own business right away. The next question is how to find investors for a startup? If that’s the only question stopping you from making an independent company, take a look at these steps you need to take to answer it.

1. Ask  for referrals

Referrals are something often used to acquire new customers, but they undeniably can be used as a way to find private investors to startup a small business. Whether you have a tiny company and you want to make it bigger or you just have an idea and want to make it real, this method is among the most relevant ones out there.

In order to ask for a referral properly, you need to be somehow connected to the person you’re talking to. Whether it is a satisfied customer or an investor that already works with you, make sure that the person trusts you and is glad to be working with you. Ask to be referred to the people they like, be friendly, and try not to miss the opportunity given to you.

You may also ask a developers’ team for referrals if they possess such data. For instance, we at Axisbits offer to start promoting a product on the stage of its development on the turn-key conditions, which is a promotion model preferred by many large-scale projects that require the most consistent approach in every aspects. This way, you can stumble upon some tried-and-tested investors in the field.

2. Create a clear vision of how you are going to promote your startup

Marketing is one of the most important parts of what makes a business successful. If you’re wondering how to find investors for a startup in the US, the only thing you can be sure about is that you probably won’t find anyone if you don’t have a clear and effective marketing plan.

Know your target customers and create a unique identity to send them a message. These two steps are the most basic thing you need to create a strategy. Furthermore, they are the most effective ones. Come up with a detailed plan and be ready to present it.

3. Create your startup upgrading plan

Marketing is not the only way for you to grow your business. If you want to learn how to find investors for your startup, you need to explore as many of them as possible. Make sure all your customers are satisfied, keep your team motivated, and be ready for your business to grow and change – investors will definitely pay attention to you.

Talking about the customer satisfaction, make sure to constantly check customer feedback and monitor which features they would like to be implemented, customized or corrected the most. This requires a team of developers ready to figure out the project at once and make all the necessary corrections. Having a solid experience in the fast adaptation of projects to the market situation, the Axisbits team can help you with that.

4. Start implementing the plan

Now that you’ve decided what needs to be done, it’s time for action. Be sure to pay close attention to your progress every step of the way. This way you will know which actions work and which could be improved upon or got rid of.

After you’ve tested the first set of strategies, analyze the results and set off the cycle once more. Don’t be afraid of change, try out different tactics, even the ones that seem less viable. Being experienced and curious is a helpful tip if you’re wondering how to find investors in for a startup.

Wrapping Up

All in all, if you have an idea for a startup – you have to find someone who would pay you for it. If you don’t know how to find investors for your startup business – your business is dead. However, if your idea is unique and you’re ready to work hard for it – you won’t fail. Hopefully this article helps you to answer the question how to find investors for your startup and you will succeed.

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