Black Friday Sale: An E-Commerce Development Case

BlackFridaySale is one of the largest online sales in Europe that was looking for an e-commerce development company. It's the platform offering great discounts from well-known brands during 24 hours sale in November.

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About

The goal for BlackFriday team was to create a good-looking e-commerce platform, able to handle an enormous number of users at the same time. Besides this task in web application development, we needed to create a landing page with the high conversion rate to attract clients and spread the word about Black Friday event.

Challenge

The goal for BlackFriday team was to create a good-looking e-commerce platform, able to handle an enormous number of users at the same time. Besides this task in web application development, we needed to create a landing page with the high conversion rate to attract clients and spread the word about Black Friday event.

5

Years

of collaboration

4

Backend

Engineers

2

Frontend

Engineers

1

QA

Engineers

1

Design

Engineers

1

Project

Manager

Solution

For this huge PHP e-commerce development project, Axisbits has created a landing page and redesigned themes for mobile devices and desktop. For back-end web application development, we used PHP/Yii Framework and MySQL with caching to handle the high load during the event. Our team has developed a complex system for advertising banners and discount system, purchase of goods using Paypal. We used Sphinx for search functionality among a huge number of products. Axisbits has implemented import of products and created application for partners.

Results

As a result of our e-commerce development efforts, for 24 hours over 500 of the biggest e-commerce companies took part with selected offers and deals. Over 7 million unique visitors generated high user traffic for participating retailers. Conversion rates up to 15%, shopping basket values of 350€ and a massive increase in sales (average: +300% uplift).

Used technologies

Our professionals have the necessary expertise in various backend and frontend solutions to find the solution tailored specifically to your requirements.

Php

Yii

MySql

Bootstrap

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