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Black Friday Sale: An E-Commerce Development Case
VISIT WEBSITEBlackFridaySale is one of the largest online sales in Europe that was looking for an e-commerce development company. It's the platform offering great discounts from well-known brands during 24 hours sale in November.
Overview
The goal for BlackFriday team was to create a good-looking e-commerce platform, able to handle an enormous number of users at the same time. Besides this task in web application development, we needed to create a landing page with the high conversion rate to attract clients and spread the word about Black Friday event.
Years of collaboration: 8+ Years
Services: E-Commerce Website Development
Country: Germany/Austria
Technology: PHP, JS, High-load
Challenge
The goal for BlackFriday team was to create a good-looking e-commerce platform, able to handle an enormous number of users at the same time. Besides this task in web application development, we needed to create a landing page with the high conversion rate to attract clients and spread the word about Black Friday event.
Solution
For this huge PHP e-commerce development project, Axisbits has created a landing page and redesigned themes for mobile devices and desktop. For back-end web application development, we used PHP/Yii Framework and MySQL with caching to handle the high load during the event. Our team has developed a complex system for advertising banners and discount system, purchase of goods using Paypal. We used Sphinx for search functionality among a huge number of products. Axisbits has implemented import of products and created application for partners.
Results
As a result of our e-commerce development efforts, for 24 hours over 500 of the biggest e-commerce companies took part with selected offers and deals. Over 7 million unique visitors generated high user traffic for participating retailers. Conversion rates up to 15%, shopping basket values of 350€ and a massive increase in sales (average: +300% uplift).
Axisbits has been our partner for the past 5 years.
Their team always challenges our software needs to find the most suitable solution and communication channels. We are extremely satisfied with the final products and project management skills of Axisbits’ team, so we’re looking forward to our next projects.
