Black Friday 2013 & 2014

BlackFridaySale is one of the largest online sale in Europe. Within 24 hours, well-known fashion and electronic brands offered great discounts and special deals. More than 2.4 million people have taken an advantage of this chance this year.

This webshop is international project for the biggest online sale event, the "Black Friday Sale" in Russia, Germany, Austria and Switzerland.

Axisbits has worked on projects from Black Friday for several years.

For this huge e-commerce project Axisbits has created landing page and redesigned themes for mobile devices and desktop. For back-end we used PHP/Yii Framework and MySQL with caching to handle high load during the event. Our team has developed complex system for advertizing banners and discount system, purchase of goods using Paypal. we used Sphinx for search functionality among huge amount of products. Axisbits has implemented import of products and created application for partners.

As the result, for 24 hours over 500

of the biggest E-commerce companies took part with selected offers and deals. Over 7 million unique visitors generated high user traffic for participating retailers. Conversion rates up to 15%, shopping basket values of 350€ and a massive increase in sales (average: +300% uplift).